How do I know if I sell more online or in-store?

Check the Sales by Channel section of your analytics. It splits revenue into online orders (placed through your storefront or menu) and in-store orders (rung up at the POS), showing the order count and total for each. If your POS and online store run on the same system, this split is automatic — you don't have to add up receipts by hand.

Why should a Lebanese business track sales by channel?

Because online and in-store cost you different things and grow differently. In-store sales carry rent and staff; online sales carry delivery and marketing. Knowing the split tells you where your money actually comes from, whether your online store is worth the effort, and where to invest next — instead of guessing.

My online sales are low. Should I close my online store?

Not necessarily. Low online sales usually point to visibility or friction, not a dead channel — few people know the link exists, checkout is awkward, or delivery isn't set up. Look at your visitor and conversion numbers first: lots of visits but few orders means fix checkout; few visits means promote the link. Closing it removes a channel that costs almost nothing to keep.

Does YellowPOS separate online and in-store sales automatically?

Yes. Every order is tagged as online or in-store when it's created, so the analytics dashboard splits them for you across any date range — no manual tallying, no separate spreadsheets.

Online vs In-Store Sales: Which Channel Makes You More Money?

Most business owners in Lebanon run a shop and an online store, but couldn't tell you which one actually brings in more. Here's how to see the split clearly — and what to do with the answer.

You opened an online store because everyone said you should. Now it's been a few months, orders trickle in, and you're quietly wondering: is this thing worth the effort, or is my counter still doing all the work? Guessing is expensive. The channel you think is winning often isn't — and the only way to know is to look at the two side by side.

The one number most owners never check

Your total sales figure hides the most useful insight you have: where the sales came from. Ten thousand dollars in a month feels the same on the surface, but $9,000 in-store and $1,000 online tells a very different story than a 50/50 split. The first says your online store is barely alive; the second says you've built a real second channel. Same total, opposite decisions.

Online and in-store don't cost the same

This is why the split matters so much. In-store sales carry your rent, your counter staff, and your foot traffic. Online sales carry delivery costs and whatever you spend on marketing, but they reach people who'd never walk past your door. A dollar earned online and a dollar earned in-store are not the same dollar — they come with different costs and different room to grow. If you don't separate them, you can't tell which one deserves your next hour or your next lira.

How to see the split (without a spreadsheet)

If your POS and your online store run on the same system, every order already knows whether it was placed at the counter or on your storefront. In YellowPOS, the Sales by Channel section of the analytics dashboard does the math for you: online vs in-store, order count and total for each, and a bar showing the share — for today, this month, or any custom range. No tallying receipts, no separate spreadsheet.

What to do with the answer

Online is growing month over month. Lean in — set up delivery, run offers, and make sure your store link is everywhere.
Online is flat but you get visits. The problem is checkout friction, not demand. Simplify payment and delivery options and cut steps.
Online is flat and visits are low. Nobody knows the link exists. Put it in your Instagram bio, on receipts, and on a QR code at the counter.
In-store is everything. That's fine — but a near-free online channel that captures even a few after-hours orders is still upside.

Check it monthly, not once

The value isn't a single snapshot — it's the trend. Glance at the channel split at the end of each month and you'll spot online creeping up (or stalling) long before it shows in your bank balance. That's the difference between reacting and steering. Want the full tour of the dashboard? Read how to actually use your business analytics, or open the analytics guide.